![]() ![]() “Top global brands are also working with Adobe to explore how Firefly drives productivity, reduces costs and accelerates their content supply chains. This week at MAX, Adobe hit back, not only with Firefly Image 2, but with a “New Firefly Design Model” that enables users - and here Adobe specifically calls out “SMBs and enterprises” in its news release language - to instantly generate “stunning design templates,” that they can use in print, social media, and online advertising. Just days before Adobe MAX, Canva pre-empted its competitor’s conference (smartly) by announcing its own new Magic Studio complete with a number of AI features, including a similar feature called “Magic Morph” as well as a writing-driven one called “Brand Voice,” and a text-to-video GenAI feature in partnership with startup Runway. This feature intensifies the already growing rivalry between Adobe, the longtime leader of creative software for visual artists and designers since the dawn of the PC age, and Canva, which over the last decade since launch has won a huge following courting the “everyone else” of the equation, those without art degrees who nonetheless need to create visual material, such as marketers and communications professionals. ![]() In fact, this week at its annual Adobe MAX conference in Los Angeles, Adobe has announced a host of new AI products, services, and features, including its all-new “ Firefly Image 2,” which includes improved prompt understanding and greater photorealism, putting it right up against other leading generative AI models such as Midjourney and the recently released DALL-E 3 from OpenAI, now integrated into ChatGPT Plus.Īs Adobe states in its news release: “Generative Match enables users to either pick images from a pre-selected list or upload their own reference image to guide the style when generating new images…Users can easily meet brand guidelines or save time designing from scratch by replicating the style of an existing image, and quickly maintain a consistent look across assets.” Learn MoreĬreative software giant Adobe has been walking a bit of a tightrope when it comes to generative AI: while it has embraced the technology to release a host of new features for its users, such as the well-received Generative Fill in Photoshop and Firefly text-to-image generator (both unveiled in spring 2023), it has faced criticism from some contributors to its Adobe Stock image service, who say the company took advantage of its permissive terms-of-service to allow it to train its proprietary AI models on their work without advance knowledge or direct compensation.īut none of that has slowed Adobe down in its embrace of GenAI. VentureBeat presents: AI Unleashed - An exclusive executive event for enterprise data leaders. ![]()
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